Webroot is seeking an experienced Senior Channel Marketing Manager in
our Corporate Marketing organization. Our ideal candidate must have
hands on experience in developing channel programs for major
distributors, DMRs, retailers, and etailers. This highly versatile
individual must have significant experience in creating, executing, and
measuring innovative marketing programs that align and support sales
plans that drive business growth through these different channels. This
person will work collaboratively with product marketing and sales on
critical channel business issues, and additionally determine the best
methods to communicate in a compelling manner to the target audience in
these channel environments. This role will prepare programs and
presentations for major sales calls and attend those calls when
required. Both B2B and B2C experience is relevant.
Primary contacts
* VP of Marketing
* VP of Sales
* Channel Sales
* Product Marketing
* Marketing Program/Communication Mangers
* Online Ecommerce Staff
* Outside Creative Partners
Responsibilities
* Develops channel plans in collaboration with sales lead
* Develops and manages marketing initiatives, promotions, POP,
collateral
* Stakeholder in the development of retail packaging
* Analyzes POS, sales trends, and competitive activity to
maximize sales opportunities
* Manages and reports key metrics and program performance
* Works closely with product marketing and sales teams to
identify new product opportunities
* Develops new channel marketing launch plans for different
channels
* Become an internal evangelist and expert on our target
segments and the channels where they buy
* Deliver training to internal and external audiences in support
of channel development opportunities.
REPORTING RELATIONSHIP
* Reports to Vice President of Global Marketing Programs
REQUIRED SKILLS AND EXPERIENCE
* Bachelors degree in a business or technical discipline
required
* Ability to travel up to 50%
* Strong consumer marketing background in the consumer
technology sector
* Experience in leveraging consumer insights and business acumen
to drive promotional strategy, and the analytical skills required to
evaluate the success of past promotions/programs to develop new
initiatives
* Financial skill-set with basic understanding of brand, P&L's,
ROI, margin, and budget management
* Proven track record in negotiating skills
* This person must possess a passion for customers and
unflinching desire to exceed their expectations
* Must be a self-starter with proven ability to take initiative
as well as balance competing priorities
* Must have excellent follow-through, be able to work with
minimal direction, and balance the requirements of multiple stakeholders
within an organization.
* Must be flexible and enjoy working in an extremely fast-paced
environment
KEY SUCCESS FACTORS
* Drive results through influence - good negotiation skills a
must; the ability to get work done through others hugely important
* ROI Driven - What matters gets measured. We must know how the
programs we are executing are performing. Stop what isn't, do more of
what is.
* Detail Maniac - devil is in the details, and details drive the
channel
* Focused - not easily derailed
* Collaboration- must be second nature to identify the primary
stakeholders to any initiative, identify their needs and work
proactively with them in planning and execution
* Customer focus- passion for internal and external customers and
unflinching desire to exceed their expectations
* Organized - no matter the chaos
* Great communicator - across customers, dispersed field teams,
executives, engineers and partners
* Decisive - Ability to make and support decisions under tight
timing and pressure. Must be able to balance decision-making with
teamwork and collaboration
* Self-starter - Must be able to operate effectively without daily
supervision in a dynamic, entrepreneurial work environment
* Agility - Must be able to quickly adapt strategies to rapidly
changing market conditions
If you would like an opportunity to work with this widely recognized
worldwide leader in technology security, please visit our Careers Page
and apply online at
www.webroot.com/En_US/about-careers-open-positions.html.
Principals only - no third parties, please. Webroot Software, Inc. is
an Equal Opportunity Employer.
About Webroot
Webroot is a leading provider of Internet security services for
consumers and businesses worldwide. Founded in 1997, privately held
Webroot is headquartered in Colorado and employs approximately 450
people globally in operations across North America, Europe and the Asia
Pacific region. Consistently rated among the best security offerings
available, Webroot's products include endpoint, web and mobile security
services. The company has expanded its cloud security portfolio with the
recent acquisitions of BrightCloud and Prevx, pioneers in behavior-based
malware detection. For more information, visit http://www.webroot.com or call 800.772.9383.
Jon Landau | Recruiting Director
__________________________________
385 Interlocken Crescent Blvd
Broomfield, CO 80021 USA
Phone: 720.842.3345
E-mail: jlandau@webroot.com
Web: www.webroot.com
