Thursday, February 25, 2010

Webroot Software - eCommerce Marketing Manager

eCommerce Marketing Manager


We seek a creative and metrics-driven eCommerce Marketing Manager to help expand Webroot’s leadership in the online consumer security market. Our ideal candidate is an experienced online marketing manager who is passionate about improving our customers’ online experience while optimizing conversion rates and website sales. You will work closely with our online and direct sales teams, web production, web development, engineering, and customer support.


Responsibilities:

· Drive both domestic and international online sales through website optimization

· Identify and prioritize opportunities to optimize web pages for Webroot.com in order to improve conversion rate, revenue per visitor and customer satisfaction.

· Use creativity and experience to craft solutions to web page issues

· Draft detailed requirements documents to define web- and ecommerce-related site enhancements

· Manage Marketing projects through to timely and accurate completion

· Create test plans and test final products to ensure accuracy

· Use online tools to test the solutions (A/B testing) and measure the results of those tests

· Manage site changes including online marketing campaigns, product launches, redesigns, etc.

· Conduct detailed competitive analysis / reviews of other web sites and best practices in order to improve our approach and maximize sales.


REQUIRED SKILLS AND EXPERIENCE:

· Bachelor’s degree in business, marketing, or communication; MBA preferred

· 4+ years of applied knowledge of online marketing concepts and techniques
Experience with B2C ecommerce – Ability to develop and implement campaigns to drive online sales

· Ability to target customers and deliver focused messages based on sales and marketing requirements

· Understanding of how users engage in the web site, access and use content.

· Familiarity with web analytics tools such as Omniture, Test and Target, TeaLeaf, or related technologies

· Strong Web Technology understanding (familiarity with html, javascript preferred)

· Significant analytical, logical and strategic thinking skills a must
Strong copy writing and creative thinking skills
Ability to target customers and messages based on market and sales requirements
Excellent communication (written and verbal) skills and interpersonal skills
Must be a self-starter with the ability to work in a fast paced environment
Experience working with creative teams


If you would like an opportunity to work with this widely recognized worldwide leader in technology security, send your resume to jlandau@webroot.com for consideration. Principals only- no third parties, please. Webroot Software, Inc. is an Equal Opportunity Employer.


About Webroot Software


Webroot provides industry-leading Internet security solutions for consumers, enterprises and small and medium businesses worldwide. Webroot products consistently receive top review ratings by respected third parties and have been adopted by millions globally. In addition to our award-winning business and consumer software, Webroot now protects enterprises with Webroot® Security Software-as-a-Service (SaaS). Webroot Web Security SaaS and Webroot E-Mail Security SaaS are subscription-based services that provide on-demand web, email and archiving solutions, giving organizations a flexible and cost-effective alternative to on-premise security.


Founded in 1997, Webroot is globally recognized for providing innovative, best-of-breed security solutions that protect personal information and corporate assets from online and internal threats. The company is privately held and backed by some of the industry's leading venture capital firms, including Technology Crossover Ventures, Accel Partners and Mayfield. Webroot currently has more than 300 employees worldwide. Our headquarters are located in Boulder, Colorado, with offices in Mountain View, California, Europe, Japan and Australia.