Wednesday, February 24, 2010

Webroot - eCommerce Marketing Manager

eCommerce Marketing Manager - Boulder
Posted by: "Jon Landau" JLandau@webroot.com

eCommerce Marketing Manager

We seek a creative and metrics-driven eCommerce Marketing Manager to
help expand Webroot's leadership in the online consumer security market.
Our ideal candidate is an experienced online marketing manager who is
passionate about improving our customers' online experience while
optimizing conversion rates and website sales. You will work closely
with our online and direct sales teams, web production, web development,
engineering, and customer support.



Responsibilities:

* Drive both domestic and international online sales through
website optimization

* Identify and prioritize opportunities to optimize web pages
for Webroot.com in order to improve conversion rate, revenue per visitor
and customer satisfaction.

* Use creativity and experience to craft solutions to web page
issues

* Draft detailed requirements documents to define web- and
ecommerce-related site enhancements

* Manage Marketing projects through to timely and accurate
completion

* Create test plans and test final products to ensure accuracy

* Use online tools to test the solutions (A/B testing) and
measure the results of those tests

* Manage site changes including online marketing campaigns,
product launches, redesigns, etc.

* Conduct detailed competitive analysis / reviews of other web
sites and best practices in order to improve our approach and maximize
sales.



REQUIRED SKILLS AND EXPERIENCE:

* Bachelor's degree in business, marketing, or communication;
MBA preferred

* 4+ years of applied knowledge of online marketing concepts and
techniques

* Experience with B2C ecommerce - Ability to develop and implement
campaigns to drive online sales

* Ability to target customers and deliver focused messages based
on sales and marketing requirements

* Understanding of how users engage in the web site, access and
use content.

* Familiarity with web analytics tools such as Omniture, Test
and Target, TeaLeaf, or related technologies

* Strong Web Technology understanding (familiarity with html,
javascript preferred)

* Significant analytical, logical and strategic thinking skills
a must

* Strong copy writing and creative thinking skills
* Ability to target customers and messages based on market and
sales requirements
* Excellent communication (written and verbal) skills and
interpersonal skills
* Must be a self-starter with the ability to work in a fast paced
environment
* Experience working with creative teams



If you would like an opportunity to work with this widely recognized
worldwide leader in technology security, send your resume to
jlandau@webroot.com for consideration. Principals only- no third
parties, please. Webroot Software, Inc. is an Equal Opportunity
Employer.



About Webroot Software



Webroot provides
industry-leading Internet security solutions for consumers, enterprises
and small and medium businesses worldwide. Webroot products consistently
receive top review ratings by respected third parties and have been
adopted by millions globally. In addition to our award-winning business
and consumer software, Webroot now protects enterprises with Webroot(r)
Security Software-as-a-Service (SaaS). Webroot Web Security SaaS and
Webroot E-Mail Security SaaS are subscription-based services that
provide on-demand web, email and archiving solutions, giving
organizations a flexible and cost-effective alternative to on-premise
security.


Founded in 1997, Webroot is globally recognized for providing
innovative, best-of-breed security solutions that protect personal
information and corporate assets from online and internal threats. The
company is privately held and backed by some of the industry's leading
venture capital firms, including Technology Crossover Ventures
, Accel Partners and
Mayfield . Webroot currently has more than
300 employees worldwide. Our headquarters are located in Boulder,
Colorado, with offices in Mountain View, California, Europe, Japan and
Australia.





Jon Landau | Recruiting Director

__________________________________



Webroot Software, Inc.
2560 55th Street

Boulder, CO 80301 USA



Phone: 303.450.5989

E-mail: jlandau@webroot.com
Web: www.webroot.com