Company: Charles Schwab
Position: Sr. Manager - Database Marketing
Location: Denver, CO
Job Description:
Organization Objective/Purpose:
The Database Marketing team is an internal consulting unit within the marketing organization. We deliver direct marketing support and analysis, including evaluating business requirements, designing complex marketing campaigns, evaluating campaigns, and providing recommendations to drive efficiency and effectiveness. Our services are in heavy demand due to our reputation for accuracy, strong business insight, outstanding productivity and attention to detail - allowing us to seek candidates to grow the team further.
Brief Description of Role:
The Senior Manager is an intellectually curious thought leader who drives progress and results, managing all aspects of the work autonomously. This entails leveraging statistical and analytical skills as well as direct marketing expertise to develop sound experimental designs, targeting models, backend analyses for direct marketing campaigns, and general business analyses. The Senior Manager will present results and recommendations to our internal and external clients, including departments such as Marketing Communications, Client Experience, Sales and Finance, and work highly collaboratively with a wide range of business and technical partners throughout the firm. This requires a clear understanding of database marketing concepts, and strong communication, analytical, statistical, project management, and technical skills.
Technical/Functional Qualifications:
General:
- Champion database marketing best practices in designing direct marketing campaigns and other marketing or business initiatives
- Articulate business rationale surrounding direct marketing campaigns or other analyses with peers, management and business partners
- Explain database marketing and statistical concepts to non-technical partners
- Leverage business, industry and marketing knowledge to better synthesize insights for individual direct marketing campaigns as well as for multi-component campaigns that also include advertising and online communications
- Manage multiple, simultaneous projects while meeting internal client expectations and critical deadlines
- Build strong partnerships with key support teams and business partners
Technical:
- Analysis: Evaluate marketing programs or answer other business questions effectively and communicate findings to senior management. Analysis required for full campaign life cycle including initial forecast, in market reporting, and post campaign financial and behavioral impact.
- Statistical Concepts: Blend statistical concepts such as sample sizing, significance testing, and experimental design with an understanding of business goals to develop measurable testing strategies that gauge the impact of direct marketing campaigns
- Programming: Program efficiently and accurately in SAS/SQL to mine, pull, and evaluate data from all our various data sources
- A minimum of 5 years relevant work experience in marketing campaign evaluation/optimization, SAS/SQL programming, and appropriate use of statistics
- Modeling experience (not required, but a bonus): Understand business objectives and translate them to properly develop, test, and maintain targeting models used to optimize direct marketing campaigns (~ 20% of the time)
