Friday, April 10, 2009

Webroot - Manager

Webroot - Manager, Web Experience (Marketing) - Boulder
Posted by: "Jon Landau" JLandau@webroot.com
Date: Fri Apr 10, 2009

Manager, Web Experience

Webroot is seeking an innovative Web Experience Manager with strong
technical skills and creative Internet Marketing concept development
experience. The ideal candidate must have a proven track record of
success in creatively using web technologies to enhance business
processes and drive new B2B customer acquisition via the web.

This individual will have the overall responsibility for leading and
directing the conceptualization and implementation of Web initiatives
and strategies for the Enterprise SaaS Business Unit in an effort to
grow our online presence through a combination of SEO, SEM, e-marketing
and online offers. The successful candidate will be adept in strategic
planning and execution, have prior leadership experience over large web
initiatives, and will possess excellent interpersonal communication
skills.



Responsibilities:

* Work with senior management to define the vision and strategic
direction for the Enterprise Web and Interactive Marketing team and
provide hands-on leadership to successfully design and implement online,
interactive marketing, and social networking strategies.

* Define process for and implement use of social networking in
support of B2B marketing and digital goals and strategies, including
creating and implementing online communities, marketing on social
networking sites (Facebook, MySpace, YouTube), use of user-generated
content, online video, etc.

* Recommend website structure by providing oversight of user
research, usability studies, content and functionality, as well as
development of organizational schemes, workflows, and user interface.

* Develop, implement and routinely monitor SEO/SEM programs to
drive online traffic and generate qualified sales leads

* Execute email marketing campaigns and implement metrics to
quantify ROI

* Manage relationships with external vendors and coordinate
activities of internal departments with regard to B2B online presence.



REQUIRED SKILLS AND EXPERIENCE:

* 7+years of B2B Web Marketing experience, including both
strategic and tactical roles encompassing SEO / SEM, Social Networking,
Digital/Interactive Marketing, Website design, Usability, and web /
campaign analytics
* Hands-on experience with Usability / Information Architecture as
related to the User Experience
* Hands-on experience with Internet technologies: HTML, XML, Java
Scripting, CSS
* Expert creative design skills in print, video and web
* Experience in presentation design
* Expertise in areas of branding, marketing and informational
graphics
* Working knowledge of the latest design programs including Adobe
In Design, Photoshop, Illustrator, etc.
* Knowledge of Content Management Systems (CMS) such as Red Dot
* Experience leading teams and driving to meet aggressive
deadlines
* BS in Engineering, Computer Science or equivalent experience in
on-line media related field.



DESIRED SKILLS:

* Knowledge of Web Applications design, development and
implementation
* Programming background with ASP, VB (VB.Net/ASP.Net is a
definite plus)
* Experience working with web analytics packages



If you would like an opportunity to work with this widely recognized
worldwide leader in technology security, send your resume to
jlandau@webroot.com for consideration.