Ping Identity is looking for an inspired interactive marketing manager who will transform our company digital marketing initiatives. In this role, the right candidate will have demonstrated growth in web lead generation, leveraging the optimal mix of interactive tactics. This role will be responsible for defining and implementing digital marketing plans to meet
demand generation goals.
This position reports to the Director of Marketing Communications.
Alignment with product marketing, corporate marketing, web development team and inside sales is essential. Must be a self-starter and comfortable wearing multiple hats in a fast-paced, changing environment.
Job Functions
Ability to define and execute an interactive strategy that is optimized for lead attainment, funnel management and opportunity conversion, as well as inspires repeat visits and purchases.
Traffic & Lead Optimization
o Develop digital strategy to maximize business leads through multiple digital channels.
o Manage and assess digital programs, (including mobile, display, social marketing programs and SEM, to produce lead volume at scale
o Identify keywords that drive PPC decisions and help support building SEO-optimized digital assets.
o Manage lead acquisition costs.
Web Analytics & Reporting
o Develop web analytics tracking and reporting dashboard for use in website/campaign performance analysis.
o Reporting effectiveness of paid and non-paid digital performance.
o Define and establish proper business KPIs to measure effectiveness paid and non-paid digital channel results.
o Technical knowledge of pixel/tag placement to ensure proper data capture across multiple tracking platforms.
o Define, manage, and document tests (multivariate, A/B, usability) that drive improvements to user experience and lead conversion.
Digital Program Management
o Manage and execute interactive projects (i.e. website / microsite wireframes, banners, etc.), working in close collaboration with Ping product marketing, design team, and agencies.
o Collaborate with internal partners and lead projects on interactive design
requirements, website structure and measurement.
On-Going Management
o Manage digital marketing cost structure and operations.
o Ensure ongoing quality control for all digital marketing campaigns.
o Manage relationship with digital agencies
Assist with special projects and ongoing marketing efforts as required.
Please respond via email to amellon@pingidentity.com.
