As a Senior Web Analyst, you will play a critical role in helping the Revenue Marketing Team analyze each piece of the funnel in order to drive activities that are repeatable, predictable and scalable to grow revenue and program performance. This position is ideal for an organized self-starter who is passionate about data.
This position requires experience working with web analytics reporting including implementation, mining and interpreting data for a SaaS organization. In addition, you will have experience with online marketing campaigns, monitoring and analyzing key metrics, providing insights about performance data, and highlighting how reporting data aligns with defined business goals and metrics.
What You’ll Do
Prepare and produce analytics reports on a weekly, bi-weekly and monthly basis
Monitor daily metrics to identify issues or red-flags early, then work with appropriate groups to remedy the situation
Manage big data pulls of varying size and complexity, from multiple sources
Work closely with the web development team for implementation of new toolsets and updates to current ones
Forecast trends for revenue and conversion metrics against team goals
Ensure accuracy of data reporting
Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements, and site redesigns
Proactively analyze the web site for areas of opportunity and create actionable recommendations
Work closely with web development team to ensure accuracy of the implementations
Leverage qualitative and quantitative methodologies to analyze and interpret website data
Document web marketing strategies and processes and recommend improvements
Understand and combine data from multiple disparate sources
Troubleshoot, identify patterns, and generate new approaches to reporting
Implement web analytics and perform quality checks to ensure tracking and reporting are correct
We're an agile, fast growing company and this job description isn't meant to be a complete list of your qualifications or all the things you'll do
About You
Bachelor’s Degree
7+ years of demonstrated success in analytic roles, specifically within a SaaS organization within a monthly recurring revenue model
Experience with web analytics systems (Google Analytics, KissMetrics, GoodData, Convertro, Google Tag Manager, Salesforce, Segment, or comparable toolsets)
Advanced or expert-level skills in Excel, Tableau and SQL (MYSQL or equivalent)
Strong understanding of HTML, web-based technologies, and statistical principles
Strong attention to detail, accuracy, accountability and deadlines, with excellent organizational, time-management, multi-tasking and project management capabilities
Denver or Boulder office locations