ServiceMagic is seeking a sharp-minded, analytical marketer, customer advocate and experience innovator to be a driving force in our customer acquisition and retention efforts… a marketing guru who can see and drive the customer experience from top of funnel through long-term relationship. We are looking for passion and expertise in creating highly actionable customer insights, on-point positioning and messaging, sales driving marketing programs and LTV creating retention programs.
The VP, Service Provider Network Development, is a hands-on leadership position. The individual will have extensive interaction with sales, customer operations, product development, marketing and creative. This position reports to the SVP, Service Provider Customer Group.
Responsibilities:
Drive actionable customer insight through customer segmentation analysis, customer profiling and LTV analysis.
Develop and execute marketing strategy to cost-effectively drive new sales prospect inquiry (warm leads) into the funnel for the service provider sales force.
Clearly define and prioritize the customer problems that need to be solved by the marketing and development department; Systematically drive strategies and plans to address. Rally internal resources and constituencies to support the strategic plans.
Partner with the service provider sales department to create sales promotion and marketing calendars to drive new service provider acquisition through the inside sales force.
Own the development, segmentation and tuning of ServiceMagics positioning and messaging to the service provider marketplace.
Own and drive the multi-channel communication strategy for both service provider prospects and existing customers.
Partner with product development to drive the online prospect and customer experience; Develop and own strategic initiatives that drive acquisition and retention improvements through that medium.
Provide communications leadership and support to the customer operations and sales teams.
Develop and drive customer initiatives focused on increasing customer LTV and retention.
Provide leadership to the marketing and customer development staff under-management.
The ideal candidate will have:
5+ years serving in a strategic marketing or customer development role with leadership responsibility.
Experience and expertise in marketing to small businesses, preferably with a technology or marketing services business.
Significant experience marketing across multiple channels; Online marketing expertise and experience is a must.
Experience developing and executing value generating customer research and analysis; Analytical and quantitative analysis acumen a must.
Experience driving customer learning & program development through testing and experimentation.
Experience developing revenue and retention driving customer programs.
MBA preferred.
Please note that all candidates must be eligible to work as a W2 employee for any US-based company. Local candidates only.
Please apply online at http://servicemagic.submit4jobs.com.
